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What I’m reading this week

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A few things that made me think this week…

One Trick Ponies Get Shot. A gut-punch of a dissection of the way most digital agencies work and a better way to do things, how to create an actual marketing strategy and overcome the diminishing marginal returns of channel-specific tactics. I was going to write up all my thoughts on it, but you should just read the whole thing.

The Bulletproof Executive podcast. Well, more listening than reading. The podcast is fantastic, especially the interviews with doctors that discuss Candida, gut health, and other related issues and phenomena. The body is one complex system and the more I think about it, the more I see a parallel between marketing and biohacking. I started the Bulletproof Coffee this morning, although I add cayenne pepper to mine. If you think putting ghee in your coffee is crazy, well, prepare to open a door into a whole new world of health that you never imagined.

The post What I’m reading this week appeared first on Let's Test That.


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